Watches and Apparel for Men Online

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Welcome to Steadfast!

As a small business founded in 2019, we pride ourselves on bringing you products that are second to none. However products alone do not represent our brand as a whole. We are focused on delivering you great customer service, visuals, support, and beyond. In addition we also set out to make a positive impact on the world. That's why we created a pledge pact to give back to those protecting our freedoms at home.

10% of all sales go directly to funding care packages for our troops stationed abroad.

Our purpose is simple here at Steadfast: to create durable timepieces and apparel that work as hard as you do!

We believe Time Is Your Best Weapon and we want our watches and apparel to remind you of it! We value a commitment to excellence, a resolute firmness, and being unwavering on the mission forward, just like the name that inspired our company

SFT-155

The SFT-155 is our premier Tactical Series Watch. Putting durability, quality and efficiency above all else.

Equipped with a World Time feature that gives the wearer an accurate time readout regardless of location, a digital compass that provides a quick and precise way to measure direction, and a thermometer that delivers an exact temperature readout when needed most. No matter where on Earth you find yourself, the SFT-155 is primed to endure anything you can, and more.